SOFTWARE PRICING CONSULTANTS
Software Pricing Consulting for B2B Software Companies
We architect pricing strategy, packaging, licensing, and value metrics for software products, from subscription and usage-based to hybrid enterprise agreements.
Trusted by Leading B2B Software Companies
Common Software Pricing Problems We Solve
These are the structural pricing gaps our software pricing consultants fix to improve deal performance, margin, and scale in B2B software.
Packaging sprawl makes it hard to choose, buy, and sell.
Licensing terms are inconsistent across plans, contracts, and renewals.
Discounting becomes the default because value is not framed clearly.
Legacy pricing and grandfathering create internal conflict and leakage.
Renewals and expansions rely on rep discretion instead of a system.
Pricing ownership is unclear across Product, Sales, RevOps, and Finance.
Work With Us To
Build Pricing That Reflects True Business Value.
Align Pricing With Real Buying and Renewal Behavior.
Scale Pricing Across Segments, Markets, and Value Metrics.
Our Software Pricing Consulting Services
Our software pricing consultants deliver software pricing consulting that strengthens deal outcomes, improves margins, and scales revenue across segments, through clear pricing strategy, architecture, and governance.
Value-Based Pricing Strategy
We tie pricing to measurable business outcomes, translating ROI, efficiency gains, and cost savings into clear, defensible price points that resonate with decision-makers.
Packaging and Licensing Design
We create scalable pricing structures that align with customer size, usage, and value perception, including licensing and entitlement logic that is clear for buyers and executable for Sales.
Deal and Discount Optimization
We develop negotiation and discounting frameworks that protect margins, shorten sales cycles, and ensure pricing consistency across teams, channels, and markets.
Watch Pricing Work in B2B Software Sales
Software Pricing Consulting Case Studies
Licensing and Renewal Guardrails
In B2B software, margin leakage usually comes from licensing exceptions, bundle sprawl, and renewal concessions that compound over time. Our software pricing consultants design guardrails that keep packaging, entitlements, and renewal mechanics consistent across new sales, expansions, and multi-year contracts.
Licensing and Entitlement Drift
Standardize what each plan includes – users, modules, environments, support levels, and add-ons.
Identify drift caused by custom bundles, “free” modules, and one-off contract language.
Define which exceptions are allowed and which permanently weaken packaging integrity.
Bundles, Services, and Multi-Year Concessions
Create rules for bundling across products, add-ons, and professional services.
Set give-get logic for multi-year deals (term length, prepay, scope limits) instead of blanket discounts.
Prevent services or “implementation” concessions from becoming hidden price reductions.
Renewal and Expansion Controls
Define renewal uplift logic, expansion pricing rules, and how legacy pricing is handled.
Standardize how reps negotiate renewals to avoid inconsistent outcomes by account owner.
Build a review cadence that turns renewal learnings into controlled packaging and pricing updates.
Software Pricing Operating Model
Software pricing breaks when packaging, entitlements, quoting, and renewals are owned by different teams with no enforcement loop. If custom bundles proliferate, exceptions go untracked, and renewals follow rep preference, pricing becomes inconsistent and margin erodes quietly. Our software pricing consultants build an operating model that keeps pricing enforceable across the customer lifecycle.
Packaging and Entitlement Ownership
Who owns what the customer gets for what they pay.
Define ownership across Product, RevOps, Sales, Finance, and CS for packaging rules, module entitlements, seat limits, environments, support tiers, and add-on policy.
Renewal and Exception Review Rhythm
How pricing stays consistent over time.
Set a recurring review of renewal outcomes, bundle drift, exception patterns, and competitive pressure, then convert learnings into controlled packaging and pricing updates.
CPQ, Contracting, and Access Enforcement
How pricing rules become quotes, contracts, and product access.
Translate rules into CPQ/CRM guardrails, standard contract language, SKU discipline, entitlement definitions, and exception tracking so one-off deals do not become precedent.
Sales and CS Enablement Loop
How pricing gets sold, renewed, and defended consistently.
Equip Sales and CS with talk tracks for packaging and renewals, train managers on enforcement, and track KPIs that matter: discount rate, renewal uplift, expansion rate, cycle time, and price realization.
What Does a Software Pricing Consultant Deliver?
A software pricing consultant builds a pricing system that stays consistent across packaging, licensing, quoting, renewals, and expansion. Our software pricing consultants deliver pricing strategy plus enforcement mechanics so pricing does not degrade into custom bundles, exception drift, and renewal leakage.
Packaging and SKU Architecture
Define tiers, modules, add-ons, and SKU logic so offerings are easy to buy, sell, and maintain.
Licensing and Entitlement Rules
Specify what is included by plan - seats, environments, usage limits, support tiers, and feature access - in a way that can be enforced.
Migration and Grandfathering Strategy
Design upgrade paths and legacy handling so pricing changes don’t create account-by-account conflict and leakage.
Renewal and Expansion Playbook
Set renewal uplift logic, expansion pricing rules, and give-get standards that prevent inconsistent outcomes.
Discount and Exception Controls
Build discount floors, concession packages, and approval paths tied to deal type, term length, and bundle scope.
Rollout and Field Enablement
Provide talk tracks, objection handling, quoting guidelines, and rollout messaging so Sales and CS apply pricing consistently.
How Our Software Pricing Consulting Engagements Work
Our software pricing consultants run structured software pricing consulting engagements built for practical implementation - packaging, licensing, renewals, and quoting rules that your teams can actually enforce.
Discovery & Data Review
We review current plans, packaging sprawl, discounting, renewal and expansion performance, SKU and entitlement consistency, and deal notes to pinpoint where pricing breaks in the field.
Strategy Design
We design pricing strategy and packaging that fit your buyer segments and sales motion, including licensing and entitlement rules, renewal logic, and clear upgrade paths that reduce one-off deals.
Delivery & Support
You receive a complete rollout kit: the new packaging and licensing structure, quoting and exception guidelines, renewal and expansion rules, and implementation support aligned across Product, Sales, RevOps, and Finance.
What Our Clients Say
"One of the highest-ROI decisions we’ve made"
"We were stuck between underpricing and overcomplicating our plans. Tomer brought clarity, structure, and a deep understanding of how software buyers think. It’s easily one of the smartest, highest ROI engagements we’ve done."
Omri Shor
CEO
Medisafe
"Revenue grew without changing the product"
"Tomer helped us completely rethink our pricing. Within weeks of launching the new model, we saw a 38% increase in MRR - without changing the product. Their blend of strategy and behavioral insight was exactly what we needed."
Sofian Saudi
CEO
Solusign
"A pricing strategy that finally reflects our value"
"The team delivered a complete pricing strategy grounded in data and buyer psychology. Their work helped us realign our pricing with the actual value we provide. Our sales team now feels confident presenting our plans to customers."
Inman B.
CEO
Hyros
FAQs
Software pricing consulting is designed for B2B software companies where pricing must work across segments, complex sales, renewals, and expansion.
Yes. Our software pricing consultants support subscription, usage-based, perpetual-to-subscription transitions, and hybrid enterprise agreements.
Yes. Our software pricing consultants design packaging and licensing logic that is clear for buyers and enforceable across quoting, contracting, and renewals.
Yes. When useful, we sanity-check packaging, licensing, and discount assumptions against public pricing research and established methods. References include, among others, HBR’s Pricing Strategy topic, Professional Pricing Society (PPS), INFORMS Revenue Management and Pricing (RMP), and the Journal of Revenue and Pricing Management.
Yes. Discount governance is core to software pricing consulting, including floors, give-get rules, approval paths, and enforcement workflows.
Most software pricing consulting engagements take 3 to 8 weeks depending on scope, data availability, and packaging complexity.
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Let’s talk about how to turn your pricing into a growth engine.