About Us
Turning Pricing Into a Growth Engine
Founded in 2017 and led by Tomer Hochma, a pricing strategist with 20 years of experience in strategy, sales, finance, and behavioral economics.
We help B2B SaaS and AI companies transform pricing from a financial lever into a true growth engine.
Who We Are
SaaS Pricing Consultants is a specialized firm focused exclusively on B2B SaaS and AI.
We design data-driven pricing strategies that align product value, customer psychology, and market potential.
How We Work
Our approach blends financial analytics with behavioral science to shape how customers perceive and choose your pricing.
Each project follows three clear steps:
- Discovery & Analysis – uncover pricing gaps and revenue potential.
- Model Design – craft pricing and packaging that reflect value.
- Strategy Activation – help your team communicate and execute the change.
Our Mission
To help SaaS and AI companies build pricing systems that drive growth, confidence, and clarity – not confusion or guesswork.
Why Choose SaaS Pricing Consultants?
Expertise
With 8 years of experience, we’ve developed and refined pricing strategies for SaaS companies across all stages – startup to enterprise – delivering frameworks that drive real-world growth and retention.
Behavior-Driven Strategy
We go beyond spreadsheets. By blending behavioral economics with hard data, we create pricing frameworks that align with how real customers think and buy.
Global Perspective
We bring insights from diverse markets and industries, helping clients stay ahead of evolving trends and competitive landscapes.
100% B2B SaaS & AI Focus
We work exclusively with SaaS businesses. This domain expertise means sharper insights, faster execution, and pricing strategies tailored to your model.
Meet the Founder
I’m Tomer Hochma, founder of SaaS Pricing Consultants.
After two decades in strategy, finance, and sales, I watched too many SaaS companies undervalue their product and overcomplicate their pricing. Brilliant technology, capable teams, yet pricing that confused buyers and slowed growth.
Earlier in my career, I worked as an investment banker and later served as a VP of Sales, experiences that gave me a deep understanding of both the analytical and commercial sides of pricing. Having built and led two startups myself — one in SaaS and another in eCommerce — I’ve seen firsthand how pricing decisions can make or break momentum.
In 2017, I founded SaaS Pricing Consultants with one clear goal: to turn pricing into a strategic growth engine that drives clarity, confidence, and revenue acceleration.
From day one, the SaaS Pricing Consultants was built as a fully remote consultancy, allowing us to collaborate with SaaS companies across the U.S., Canada, Europe, Australia, and Asia-Pacific. This global setup gives us a cross-industry and cross-market perspective — a unique advantage when designing pricing strategies that scale across business models, buyer types, and geographies.
I hold a BA in Economics & Human Sciences, an MBA, and have completed advanced studies in behavioral economics — a field that deeply shapes how I approach pricing. Over the years, I’ve learned that pricing isn’t just about numbers; it’s about how people perceive value. The best pricing strategies balance analytics with psychology, logic with emotion. That’s the philosophy behind everything we do: helping B2B SaaS and AI companies align how they price with how their customers think, decide, and buy.
Book a Call
Let’s talk about how to turn your pricing into a growth engine.