The Problem

Medisafe was facing significant challenges with its B2B pricing model.

As the company expanded across healthcare and pharmaceutical markets, its existing pricing structure lacked the flexibility and clarity needed to support larger, more complex clients. The same model was being used across customer types, creating confusion and friction in sales conversations.

The sales team often had to manually customize pricing, which slowed deal cycles and led to inconsistencies. Buyers struggled to understand how Medisafe’s AI-powered features—like predictive engagement and personalized interventions—were reflected in the pricing.

Overall, the outdated structure made it difficult to scale, undermined perceived value, and created internal misalignment across sales, product, and strategy teams. Medisafe needed a pricing model built for enterprise buyers, AI capabilities, and long-term growth.

The Solution

Developing a scalable, AI-aligned SaaS pricing model for B2B healthcare markets.

To solve these challenges, Medisafe partnered with SaaS Pricing Consultants to build a new pricing strategy designed specifically for enterprise healthcare clients.

The process began with a deep discovery phase. SaaS Pricing Consultants conducted internal interviews and analyzed customer segments, usage patterns, and deal history. As part of the process, they also performed a detailed competitive analysis—reviewing pricing models from leading digital health and AI-powered platforms to benchmark market expectations and identify positioning opportunities.

Next, the team developed a tiered pricing model aligned with company size, product access, and strategic value. Each tier was mapped to a specific customer profile—whether a healthcare provider, pharmaceutical brand, or payer—and reflected the platform’s AI-driven capabilities and expected ROI.

SaaS Pricing Consultants also created pricing tools and messaging guides to support the rollout. These resources helped the sales team communicate pricing logic clearly, positioning Medisafe’s AI features as core to value delivery and commercial impact.

The Results

Stronger pricing alignment, faster deals, and measurable revenue growth.

The new pricing model delivered immediate results. Medisafe’s average deal size increased by 26%, as enterprise buyers were matched with structured plans that reflected their needs. Conversion rates rose by 41%, due to improved pricing clarity and reduced objections.

Sales cycles became 30% shorter, with the team spending less time on manual customizations and more time closing. The updated pricing strategy also created internal alignment—product, sales, and leadership teams could now speak the same language around value and price.

With its new AI-aligned pricing model in place, Medisafe is positioned to scale across global healthcare markets, confident that its pricing reflects the innovation and outcomes it delivers.