The Problem

Solusign had a powerful product—and customers loved it—but their pricing model was holding them back.

As the company expanded in the LegalTech market, its original flat-rate pricing was no longer aligned with how customers were using the product—or the level of value it delivered. Some clients were automating dozens of manual workflows and saving hours of time, while others needed more complex implementation and scale—yet all were being charged the same.

The sales team also faced friction during conversations. Buyers frequently requested customization or clarification, which created inconsistencies in pricing and delayed decision-making. Internally, the team lacked a clear pricing structure they could confidently explain and defend.

Overall, the legacy model was limiting revenue growth, creating operational strain, and slowing momentum in a fast-moving market. Solusign needed a pricing strategy that reflected its product’s automation value, supported expansion, and removed pricing uncertainty.

The Solution

Developing a segmented, value-based pricing model for LegalTech buyers.

To address this, Solusign partnered with SaaS Pricing Consultants to design a new pricing strategy tailored to B2B legal operations and high-volume automation users.

The project began with a structured discovery process. SaaS Pricing Consultants reviewed usage data, customer segments, internal team feedback, and market positioning. They also conducted a competitive pricing analysis—evaluating how other LegalTech and operations software platforms priced by automation, volume, or outcome.

From there, the team designed a tiered pricing model built around usage volume, product capability, and buyer type. The new structure allowed Solusign to clearly differentiate between entry-level users and high-scale customers—while providing upgrade paths aligned with business growth and operational needs.

Sales enablement resources were also delivered, including pricing calculators, objection-handling language, and messaging frameworks to support rollout across customer success and sales.

The Results

A clear pricing model that scaled with customer usage and simplified sale.

Solusign’s new pricing strategy delivered immediate impact. The average contract value increased by 30% as customers selected plans better aligned with their needs. Upgrade rates doubled, as the new structure made it easier for customers to grow into higher tiers.

Pricing conversations, which had previously created friction, became faster and more consistent—reducing customization requests and shortening decision cycles. The internal team reported greater confidence and alignment, and customers better understood the platform’s value.

With its new pricing model in place, Solusign now has the foundation to grow within LegalTech and beyond—supported by a pricing strategy that reflects automation impact and B2B buying behavior.